"It's my fragrance" or "That smell takes me back to my childhood" are some of the things people say every day and, without us realising, those statements we make are actually profoundly complex.
The new trends tend to a cosmetic that looks more like magic, based on innovation and the constant desire to surprise a consumer more informed than ever. Textures that are transformed or riddles for the delight of the senses are some of the lines towards which innovation advances.
